In reading chapter 9 on "The New Literacies Sampler", I read about memes. I learned that there are many different views of the origin of memes whether biological or social. Being a previous Justice Studies student during my undergrad, I tend to lean more towards the social influence. I believe that our social structures play a huge part in what we do. I may be wrong! lol but this is my current belief. As an example, I am very much into facebook. If I never learned about facebook through other friends (my social environment), I would have never became interested in it therefore paying no attention to it.:)